Defy Aesthetic Boutique, is a luxury medspa located in Novi, Michigan. Their goal was to cultivate a brand that envoked genuine warmth, fostering an environment of openness, joy, and safety.
With their rebrand, we elevated Defy with balancing sultry and feminine and conveyed that same vision to her website so her clients truly feel like they can defy the standard and redefine what beauty means.
Defy Aesthetic Boutique
branding, marketing COLLATERAL